Website Account Creation - Google Analytics Foundation

Notes: Important toggles to turn on in "Property Settings"

1) Property Settings > Enable Demographics Interests Reports

2) Property Settings > Use enhanced link attribution

3) Tracking Info > Data Collection > Remarketing (if going to do remarketing)

4) Tracking Info > Data Collection > Advertsing Reporting Features

IMPORTANT:

At the time of account creation, GA will also create your first 'View' - All Web Site Data --Do not make changes to this view.

Create a copy of your original view instead.
Views are not retroactive (will not include historical data from other views)

https://support.google.com/analytics/answer/2649553?hl=en

We recommend that you don’t delete or add filters to your original view. When you delete a view, that particular historical perspective of the data is gone. When you add filters to a view, the data you exclude is unavailable. To preserve all your original data and also control the specific perspectives of that data, create a copy of your original view or set up additional views and customize each one to meet your reporting goals.