Total: 21 Sections
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 Updates - Default date range and account settings are now accessible via the cog wheel on the left side of the analytics dashboard as shown below. 
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 Notes: Important toggles to turn on in "Property Settings" 
1) Property Settings > Enable Demographics Interests Reports 
2) Property Settings > Use enhanced link attribution 
3) Tracking Info > Data Collection > Remarketing (if going to do remarketing) 
4) Tracking Info > Data Collection > Advertsing Reporting Features 
IMPORTANT: 
At the time of account creation, GA will also create your first 'View' - All Web Site Data --Do not make changes to this view. 
 
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 Here is an example of what you can do with Segments. 
By default, there are few segments already available to us in Google Analytics. 
![]() Tip: Create a new segment 
Segment name: 'Loyal Visitors' 
Condition > Filter by Sessions  > Count of Sessions (greater than): 3 
                    
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 Learn more about Google Analytics: 1) About Views https://support.google.com/analytics/answer/2649553?hl=en 2) Three things to remember about Views https://www.practicalecommerce.com/Google-Analytics-Using-Views-and-Filters-to-Understand-Visitors 
 3) For SaaS projects - exclude dev's from localhost If you go to: a) Behavior > Site Content > All Pages  If you see 'localhost' than your want to remove this data. https://briefmetrics.com/articles/remove-localhost-from-referrers c) Create a new filter > exclude > traffic to the hostname > localhost. NOTE: Filter effects are permanent, meaning once a filter is applied that data is GONE! so make sure not to apply to 'All Website Data' or only apply to it after you have tested it on another. 
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Google Analytics Foundation